The new site needed to reflect the brand positioning and had to provide a self service experience to increase online sales while creating an emotional and educational impact. The website has two main types of users, travel agents and customers. Through initial research we found that they were having difficulty with the main navigation, our feedback was that it was uninformative and it kept key pages buried.
Overall imagery on the site is not representative of what differentiates Quark, and users couldn't find experiences from previous travellers. Agents were also having difficulty finding trips specifically information about cabins and activities included. Detailed itinerary, trip details and ship information were also one of the main pain points for users.
The new redesign completely changed the way to showcase trips and experiences. We designed a full screen navigation experience taking advantage of the screen to inform users about polar regions through relevant content that highlights what’s special about each region.
Updated homepage introduces Quark as a company and provides multiple entry points to a trip finding flow through discovering regions or featured expeditions. We facilitated expedition discovery by funnelling trip finder users through the departure lists. Users are now able to see available cabins, activities and prices based on criteria that user has selected.